Product Hunting

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Product Hunting

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Techniques:

-MW (Generic KW)

-Amz (Generic KW)

-Amz (-string)

-Amz (spy on sellers)

-Amz (Best sellers)

-Alibaba

-Aliecpress

-Pintrest 

-Social Sites

-Coupons websites(jumpsend.com)

Criteria:

-Review rating for top sellers atleast 4.0 a& above

-Atleast 2 sellers in top 5 must have reviews less than 150

-2 sellers in top must be Non-Amz

-Brand must not be more than at 3 spots in top 5

-Variation must not be more than 4

-JS score must be greator than 3

-MW search volume must be greater than 50k

-H10 search volume must be atleast 5k

-Competing products must not be more than 50k

- Production time for ocean = 15 days or less

- Profit Margin = 25%

Steps in PH (Copied) :

Step 1: -string

Step 2: apply filters of low high price

Step 3. Run Jungle Scout

Step 4: Load more to 4-8 pages depending on your system

Step 5: Sort by monthly revenue

Step 6: Try to make sense keeping all the EC criteria in mind like non-breakable, non-fabric, no battery etc

Step 7: Pick an item

Step 8: Extract Main KW (MW results)

Step 9: Now enter that main KW in Amazon.

Step 10: See atleast 70% of the products should be relating to your target product.

Sort and Filters:

-featured

-Price low to high

-Avg reviews

-New arrivals

-Sub category

-Avg Reviews

-Price range

Merchant Word:

-Search a keyword to see the product is selling or not

Keyword Search :

Mosltly Consider 2 or 3 tail keyword

Main keyword is the one 

-When you search it in MW it will show the same product 

-Amazon search will also show the same product only 

-JS will show the same product

Ways of finding KW:

-Reverse ASIN on Cerebro [ (Search volume : 300 ), (Organic Rank :1-5) ]

-Click Search Volume (It will arrange from Max.

• First of all clear the difference of search term and keywords term. Search terms are the terms that customer put in the search bar and search according to their interest

• Keyword search is used by seller and use in listing or backend search terms for ranking of their product.

• We use different tools for keyword searching.

• There are 2 3 different methods for it like put your main keyword in keyword scout of JS and select relevant keywords from there

• Also use magnet of helium 10 for relevant keywords

• Select top 3 from top 10 as a competitor seller and copy their ASIN and paste in the cerebro of helium 10

Jungle Scout :

Used to check sales data of top competitors.

Apply above filters and load more pages then search :

-More Monthly Revenue(Better if consistent)

-Consistent Price

-Lesser Reviews

-Rating (4.5-5)

-Seller Type (Amazon must be less in sellong that product)

-If product is bulky FBM sellers will be more cause Amz charge warehouse fee on FBA.

Note: " JS's data is not 100% accurate . It's used to get a rough idea"

Viral Launch:

To check product score,Seasonality and Market prediction.

Helium 10 :

Performs different functions.

Black Box: For product research

Magnet: For keyword Search

Cerebro: For Reverse ASIN

Keyword Tracker : Used for keyword tracking

Trendster: Shows trends of products

Frankenstein: Keyword processing

Scribbles: Gives suggesions\Listing Optimizer

Points to be noted:

-Search Volume (10,000)

Note: "Results are 80-90% Correct" 

Extras :

Rating :

Stars given by customer 

Review :

If customer give product feedback in text, video or picture 

BSR : Best Seller Rank (Less BSR means more sales and vice versa.)

Presentation of product to client :

Powerpoint is the best tool for presentation its add professionalism to our work.

Here are some points that you can make your presentation:-

1) Firstly make a title which shows your client name and your name , date and any other thing you need

2) the product criteria which your client share.

3) then add 1 product with images, discription, and all tools report after that like keepa chart, hellium 10 etc ,

3) then product RoI , profit margin other expenses etc

4) Wholesale or Supplier details

5) Your remarks about product is very very important.

6) Now add second product with all above details, then third

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MPL KNOWLEDGE SERIES:

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Micro-Private Label (MPL) markets includes Canada/AUS/UAE/KSA, in which you can launch with a minimum budget of 5000 USD. The markets are growing and have huge potential of E-commerce business and to setup your own Private Label business. MPL is 

considered as a CHOTI BOTI but still it’s a flip able asset.

Product Approval Guidelines on EC Portal:

There are total of 5 stages to get your product approve from EC Dashboard.

1) Basic MPL Product Data:

In this stage you need to mention basic data of your products which includes;

- Product Name

- Market Place

- Sales Trend (Typical/Seasonal)

- Freight (Ocean/Sea)

- Variation per Listing

- Investment

- Top 3 USA market sellers monthly sales

- Top 10 KWs

2) Keywords Data:

Here you need to mention detail data for each 10 KWs. The data required is;

- MW Search Volume (For AUS/UAE/KSA, use USA MW Search Volume, For Canada mention Canada MW Search Volume)

- JS Average Monthly Sales (For AUS/UAE/KSA, use JS on Amazon USA, For Canada mention Canada JS Monthly Sales)

- Helium 10 Search Volume (For AUS/UAE/KSA, use USA Helium 10 Search Volume, For Canada mention Canada market Helium 10 Search Volume)

- Sales/Revenue Depth

- JS Reviews

- Review Rating

- Price Depth (Price Consistent/Inconsistent of top 10 sellers)

- JS Screen Shot

- Amazon Search Screen Shot (At least Top 5 organic sellers should be visible)

- Google Trends Screen Shot

- E-Grow Extension Screen Shot ( For Canada, attach Viral Launch Screen Shot)

3) Sourcing Data Sheet:

- Competitors Data.

Select 3 competitors of yours on the basis of best BSR score and mention ASIN, BSR Number, Product Category and URL of Amazon listing.

Mention your product sourcing data.

- Selling Price

- Amazon Fees

- FBA fees

- Product Cost

- Freight Cost

At the end, Profit Margin and landing cost will be automatically calculated.

4) Review Sales Estimation Stage:

Here you will must need to mention Sales Data of top 3 sellers.

- Selling Price

- BSR

- Reviews (Local only)

- Listing Age “Months”

- FBA Fees

- Commission

- Landing Cost

5) 999 Sales Calculations Stage:

- Track 10 day sales of competitor listings and Me Too listings as well attached on those listings.

- If competitors have put limit on stock. Track sellers with a BSR greater (ASIN 1) and lower (ASIN 2) in that same category or sub-category and then apply Interpolation method to estimate the sales of main competitor.

- On the 4th day, you need to share the average sales of your competitor. Then you will be guided to do a basic patent check.

- Final patent check will be done after completion of 999 sales calculation stage and before final approval.

Each stage carry its own weight and we can't jump directly to the final stage.

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Sourcing - trademark - labelling -Shipping

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Things to do after final approval:

• Hire a professional for patent check(Budget 100$)

• Do a patent check through google

After selecting competitor 

Sourcing from Alibaba :

• Select product find competitor through JS

• go through negative reviews

• Talk to supplier and ask for improvements seeing the negative reviews 

• finalize brand name

• Finalize trademark registration

• Send brand logo and customized packaging to supplier

• brand logo must be 1 or 2 colour theme otherwise printing would be costly

• Bring samples from 2 different suppliers

• Buy a sample from Competitor also(find a student living abroad ask him to buy that product and send to u in pak pay the charges)

• Compare samples.

• Always use the following filters while using alibaba to find manufecturer

Sending RFQ's on alibaba:

Sample

add images as well

then open rfq alibaba and submit rfq

Finding Competitors Supplier for sourcing :

• Copy brand name of competitor and open trademarks justia on google and paste that name there . We will get all details there

• Copy party name and place on google and put panjiva after that you will find the details there

• Copy company name and search on google

Using 1688 method :

• Website = 1688.com and then translate to english

• Methods of searching 

• Supplier criteria = Size of factory (51 to 500 people ) & Powerful Business

• key points :

1. Search supplier location by copying name and searching on google to be safe from more shipping charges

2. See profile

3. Look company profile and contact information

look for these three logos means strong buisness, workinh with alibaba and transaction level

Finding product's supplier

1. Using image

2. By name

3. Translate from english to chinese then search in chinese (Best method)

Trademark Registry for Global research:

• Open Wipo.int

• Open resources and then Global brand database

• Start search by typing name.

Carton labelling:

We will ask supplier to provide ua with this type of labelling

Better if we use symbols like these

Freighy forwarder & Supplier criteria for alibaba :

• Gold supplier with atleast 4 years

• Accept trade assurance

• 3 gems

• Good response rate 80%

Order Placement:

• normal supplier payment method

30% upfront

70% after production

• Normal freight forwarder payment

100% upfront

• Get invoices on legal buisness site

• Use paypal or Trade Assurance for payment only

Things to do after product is manufacturing:

• Calculate FBA Fees

• Make dummy lisiting

• Print Item labels-> Open dummy lisiting-> select it and open Action on one -> Print item labels -> Print labels and gice to supplier

• When the product is about to reach . Work on listing 

• Send product for photography (3D images are must)

• Do not use suplier images

• Design your website for Paypal and Brand All in one.

Shipping:

• By Air (18-20 days)

• By Sea (40-45 days)

Shipping Plan:

• Click on iventory -> Action on one -> Send replenish inventory

• Provide details (Select Individual products)

• Print product and box labels and provide them to supplier

• Provide tracking Id to Amazon (provided to u by supplier)

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Product Bundling:

• Spy on sellers

• Ask supplier

• Use social sites

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Launching Ranking & Fixing Error code 5665

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_Ranking_

PPC Campaign:

• Aggressive ppc wouldn't be a best idea cause you train amazon that if you'll run ppc only then your BSR will incraese and then Amz do not give you orders without ppc.

• Moderate ppc is suggested

• Use keywords from Amazon's choice (Using Cerebro) listings on mannual campaign.

• Automatic Targeting:

1. First run auto campaign with the budget of 20-25$ per day

2. Do not put end date to campaign

3. Bid slight less then shown by Amz on suggessions

4. Add negative keywords once you've run the campaign

• Mannual Targeting:

1. Add or enter keywords\main keywords(match type broad)

2. Start with less bid

Extras:

Less ACOS (Advertisement Cost by seller) means better sales.

(To fine negatice keywords -> Open running campaign -> Open keywords from top bar -> Get report -> Download)

_Launching_

• Launchpads:

While using launchpads we'll make sure that customer buys only one product from us. 1 customer 1 product..Edit setting in listings

• Zone Jump: Distributes Coupons ...Charges 1.5$ per coupon

• Viral Launch: Monthly Budget ... 400$

• Jumpsend

Coupon Creation:

• Step 1 :- Advertising -> promotion -> % off -> Create a new product selection -> Put name and ASIN

• Step 2 :- Advertising -> Promotion -> fill step 1 add the above mentioned product for which we have given % off..

• Fill the next steps and set end date till next month.

Claiming Coupons (also called as Claim codes):

• Open advertisement -> Manage promotions -> Open pending listing -> Manage Claim codes(coupons) -> Add qunatity and then download Coupons 

• Next step is on Zone Jump

Zone Jump:-

• Signup and buy coupons use discount code "EXTREMECOMMERCE"

• Open New Campaign for launch use high discount campaign

• Add info

1. First go with only one keyword and give it all weightage

2. Launch Type : Not ranking

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Digital Coupon:

Amazon Seller account -> Advertisement -> Create coupon -> Fill requirements -> 

Cannocial URL :

• Used to show listing on google without spending money.

• How to search

• Write amazon.com and then product name with (-) 

Amazon.com/Pinszon-Signature-Heavyweight-Flannel/dp/BOOFBA2

• While listing and writing product name use most important keywords which are being searched on google the keyword must be in sequence and google will show it everytime when the product name is typed

Fixing Error code 5665:

• Do not use NA , N/A or Generic as brand name 

• if our product is not brand registered then we cam open case with amazon provide amazon with carton and product heaving their brand name affixed i.e printed. 

• If we do not have carton make a fake one amd send to supplier